Holmavik, a village on the western shores of the Steingrimsfjordur bay, has been the commercial centre for its county for more than a century. Fishing plays a major role in the village’s economy, but during the past decades, tourism has increased rapidly as the road to Isafjordur has improved and another less attended road to the northern parts of the Westfiords lies through Holmavik. The village’s oldest house has been rebuilt and  now houses the restaurant "Café Riis", in which old photos show the village’s history.  There is much on offer for tourists, such as trout and char fishing in nearby lakes, sea cruises, golf, and tours to island Grimsey.